Privacy Policy

Latest Update: 22/10/2025

At Lichfield Chiropractic Clinic Ltd, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in compliance with the General Data Protection Regulation (GDPR) and other applicable UK data protection laws. By using our website (lichfieldchiropractic.com), or engaging with our services, you consent to the practices outlined below.

1. Information We Collect

We may collect and process the following types of personal data:

Personal Data

When you interact with us, we may collect personal data, including:

  • Name
  • Contact Information (Email address, phone number, etc.)
  • Company name and job title
  • IP address (in some cases considered personal data under GDPR)
  • Any other information you provide directly (e.g., when filling out contact forms)

Non-Personal Data

We also collect non-personally identifiable information to enhance your experience on our website, including:

  • Browser type and version
  • Time zone settings and location (IP-based)
  • Referring/exit pages
  • Clickstream data and interactions with our website

2. Use of Cookies, Google Analytics, and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to collect and analyse information about your behaviour on our website, as well as to improve our services and marketing efforts.

Google Analytics

We use Google Analytics to track website traffic and analyse user behaviour. Google Analytics collects data such as your IP address, device information, browsing patterns, and interaction with our site. This information helps us understand how visitors use our website and improve the overall experience. This data is anonymized whenever possible, but some information (such as IP addresses) may still be considered personal data under GDPR.

  • Google Analytics Tracking: We implement enhanced Google Analytics tracking and Google Tag Manager to improve our advertising and marketing efforts, track conversions, and gain better insights into website performance.

Cookies

Cookies are small text files placed on your device when you visit our website. We use cookies to:

  • Recognize your browser
  • Enhance site navigation
  • Provide a personalized experience
  • Track website performance

You can manage your cookie preferences via our Cookie Management Tool when you first visit the site, or adjust your browser settings to decline cookies. However, please note that some parts of our website may not function properly without cookies.

Types of Cookies We Use:

  • Essential Cookies: Necessary for the website to function properly (e.g., security and network management).
  • Performance & Analytics Cookies: Used to analyse website performance and user behaviour (e.g., Google Analytics).
  • Targeting Cookies: Used for tracking user behaviour and targeting relevant advertisements.

You have the right to opt-out of non-essential cookies at any time.

3. Legal Basis for Processing Personal Data

Under the GDPR, we must have a valid legal basis to process your personal data. The legal bases we rely on include:

  • Consent: When you provide consent for cookies, analytics, or marketing communications.
  • Contractual Obligation: When we process data necessary to fulfil a contract, such as providing our services.
  • Legitimate Interest: When processing is necessary for our legitimate business interests, such as improving website performance or understanding how users interact with our services. We always assess our interests against your privacy rights.
  • Legal Obligation: When processing is required to comply with applicable laws and regulations.

4. How We Use Your Information

We use the information collected to:

  • Provide, operate, and maintain our website and services
  • Improve and personalize your experience
  • Respond to inquiries and provide customer support
  • Send marketing communications, if you’ve opted-in to receive them
  • Analyse website traffic and usage patterns
  • Ensure the security of our website and services
  • Comply with legal obligations

5. Sharing Your Information

We will only share your personal data under the following circumstances:

  • Service Providers: We may share your data with third-party service providers (such as website hosts, analytics platforms, and IT service providers) to facilitate our services. These third parties are bound by confidentiality agreements and GDPR obligations.
  • Legal Requirements: We may disclose your data to comply with legal obligations, protect our rights, or in response to lawful requests.
  • Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred to the new business entity.

6. International Data Transfers

If your data is transferred outside the UK or European Economic Area (EEA), we ensure that the transfer is done in compliance with GDPR, typically through:

  • Standard Contractual Clauses (SCCs)
  • Ensuring the recipient country has adequate data protection standards

7. Your GDPR Rights

Under the GDPR, you have the following rights regarding your personal data:

  • Right of Access: You can request access to the personal data we hold about you.
  • Right to Rectification: You have the right to request correction of any inaccurate or incomplete information.
  • Right to Erasure: You can request that we delete your personal data under certain circumstances.
  • Right to Restriction: You can request that we restrict the processing of your data.
  • Right to Data Portability: You can request a copy of your data in a commonly used format to transfer to another provider.
  • Right to Object: You can object to the processing of your personal data for certain purposes, such as direct marketing.
  • Right to Withdraw Consent: You can withdraw consent at any time for processing that relies on your consent (e.g., marketing or non-essential cookies).

To exercise any of these rights, please contact us at info@lichfieldchiropractic.co.uk

8. Data Retention

We only retain your personal data for as long as necessary to fulfil the purposes outlined in this policy or as required by law. After this period, we will securely delete or anonymize the data.

9. Security of Your Data

We take the security of your personal data seriously and have implemented appropriate technical and organizational measures to safeguard it from unauthorized access, alteration, or loss. However, no method of transmission over the internet is 100% secure, and we cannot guarantee the absolute security of your data.

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your data protection rights, please contact us at:

info@lichfieldchiropractic.co.uk